Every year, the Superbowl is expected by millions around the world for three things, mainly for the game, which in this LV edition will be between the Tampa Bay Buccaneers against the Kansas City Chiefs, for the Half Time show, where The Weenkd, and for those commercials that are shown when sending a court and that in the long run, some of them have become iconic.
Being one of the most watched events around the world – last year it was tuned in by more than 180 million in the world – all brands seek to be present and in addition to investing large sums in the production of their ads, too they allocate millions to have a space in the great event.
In the 2019 SuperBowl alone, the commercials for the game between the New England Patriots and the Los Angeles Rams had a cost of five million dollars for 30 seconds of transmission; more or less that is equivalent to more than 95 million pesos. This figure, according to specialized media this year increased, since a space in during the game will cost 7.6 million dollars.
Investing these large sums of money also makes the commercial out of the ordinary. A few months ago, the directors of the Cannes Lions creativity festival made a list of the most commemorative advertisements that have been presented during the Superbowl and here we present it to you.
Apple Commercial (1984)
The brand then run by Steve Jobs invested its money in running an ad featuring its new Macintosh computer. This commercial was directed by Ridley Scott and made reference to George’s book Orwell (1984).
The ad he was trying to break said, “On January 24 Apple Computer will introduce the Macintosh. And you’ll see why 1984 won’t be like 1984.”
Pepsi Commercial (1992)
On that occasion, the Cola soda brand chose to hire the then-top model Cindy Crawford to star in its ad that showed what the new canned presentation of the drink would be like. The commercial said “Introducing a whole new way of looking at Pepsi and Diet Pepsi”. In 2018 Cindy repeated with the brand but now in the company of Britney Spears.
Snickers commercial (2010)
It was launched in the Superbowl that year and stars Betty White and its impact on the media has been so much that to date the phrase of the commercial is still used. In the seconds that White appears on a football field struggling with his character and hunger.
Pepsi Commercial (2013)
Before the singer Beyoncé was the musical part of the Halftime, she had already appeared in the commercial for the cola. In the short the singer performs the song “Grown Woman”, while dancing in a sensual way and recreating some of his iconic dances.
Volkswagen Commercial (2011)
This commercial jumped from the Super Bowl to social networks and went viral, since used a child and a Darth Vader suit to recreate the power of the force and it shows how creative a commercial can be without the need to hire superstars.
Chrysler Commercial (2012)
In this announcement the automotive brand wanted to show how patriotic the United States is and Nobody better to star in it than Clint Eastwood, who lends his voice to highlight Detroit’s stamina and endurance.
Squarespace commercial (2018)
One of Hollywood’s favorite stars was the image in this ad. Keanu Reeves lent his voice and image to the commercial in which he encouraged and told how easy it is to make a website with Squarespace.