Madrid, Dec 23 (EFE) .- The Disney movie “Encanto” can be seen in the rooms of 1,400 hospitalized children in Spain and 900 in Portugal on December 24 (premiere on Disney +) and December 25, through a free application The multinational, together with the pharmaceutical Italfármaco, promoters of the action, reported today.
This initiative to bring cinema to hospitalized children was born three years ago and now has 86 hospitals in fifteen Spanish autonomous communities (Madrid, Catalonia, Andalusia, Ceuta, Navarra, Canary Islands, Extremadura, Castilla y León, Castilla-La Mancha, Cantabria, Murcia, Galicia, Asturias, Balearic Islands, Basque Country) and 60 hospitals in Portugal.
The companies explain that, due to the pandemic, the format of this action had to be adapted to the current situation. “Thanks to technology, easy access will be offered with a free connection to have a good time and feel the magic of Disney close by,” they say.
In the words of Cristina Díaz, Disney’s communication manager in Spain, “Encanto is a film that conveys optimism and joy, and we are very happy that, despite the limitations imposed by the pandemic, we are making it possible for hospitalized children to enjoy it. the same day of its launch on Disney + “.
It is a pioneering initiative of Corporate Social Responsibility promoted by the Italfarmaco Group and The Walt Disney Company, committed to society.
The film tells the story of the Madrigal, an extraordinary family that lives in a magical house hidden in the mountains of Colombia in a place called Encanto. Each child in the family has a unique magical gift. Everyone except Mirabel. But when the family home is threatened, Mirabel may be their only hope.